For food wholesalers, foodservice and suppliers
PIM for Food Wholesale
Your customers cook with your data Complete before it reaches them
For food wholesalers, foodservice distributors and the suppliers who deliver to them. WISEPIM turns supplier files and ERP exports into one checked catalog with allergens, nutrition and case data.
- 70+ languages
- Magento 2, Shopify Plus and Akeneo
- GTIN check digit rules
Key features
Allergens and nutrition as fields
Ingredients, allergens and the nutrition table as typed fields, required per product family.
Case and pallet data
Units per case, case GTIN, weights and pallet layout in their own fields, checked by rules.
One catalog, every customer
Your webshop, ordering portal and customers get feeds, files or a Brand Portal from the same data.
Who it's for
Built for food wholesale catalogs
WISEPIM fits wholesalers and suppliers whose product data feeds other kitchens, shops and systems.
Built for you if
- You carry 5,000 to 250,000 items across ambient, chilled, frozen and non-food.
- Restaurants, caterers, care homes or shops order from your webshop, app or B2B portal.
- You take in data from dozens of suppliers, each with its own spreadsheet or spec sheet.
- Customers ask for allergens and nutrition per item, and today you answer by email.
- You sell in more than one language, for example Dutch and French in Belgium.
- You run Magento 2, Shopify Plus or Akeneo, or an ERP with a webshop on top.
Probably not yet if
- You carry fewer than 2,000 items with little product data. A spreadsheet may still do. Try the free plan on a sample first.
- You need to publish to retailers through GDSN. WISEPIM is not a data pool.
- You just started a PIM migration. Finish it, then add WISEPIM as a layer on top.
Not sure? Send one supplier file to the free data readiness check, or book a demo and bring it along.Check one file free
Why food wholesalers look for a PIM
Where food wholesale data breaks
You sit between hundreds of suppliers and thousands of kitchens and shops. Every gap in your item data ends up on a customer's menu, order or label.

Kitchens depend on your allergen data
Under EU Regulation 1169/2011 a restaurant or caterer must tell guests which of the 14 listed allergens a dish contains, also when nothing is prepacked. Most of that information comes from you.
Every supplier sends a different sheet
One supplier sends Excel with its own codes, the next a PDF specification, a third an export from a data pool. Someone retypes ingredients and allergens into your ERP.
Case and pallet data drift apart
Units per case, the case GTIN, weights and pallet layout live in different systems. One wrong pack size means a wrong order, a short delivery and a credit note.
Your ordering portal shows empty fields
Many chefs order on a phone between services. Without a clear name, pack size, photo and allergens they pick the wrong item or call your sales desk.
Recipe changes miss some channels
A supplier changes a recipe or a pack size. The ERP gets the update, the webshop and the customer files do not, and an old allergen list stays online.
Every market needs its own language
EU rules require food information in a language consumers easily understand, and each country can set which. Belgium usually means Dutch and French, and export customers ask for German or English.
How WISEPIM solves it
What a food wholesale PIM does
Six jobs WISEPIM takes off your category, data and customer service teams, each backed by a feature you can open today.
Food fields, not free text
Ingredients, allergens, nutrition per 100 g, storage and best before become typed attributes on a product family, with the required ones marked. Keep "contains" and "may contain" as two separate allergen fields, because kitchens treat them differently. The food industry guide suggests a starting set, and you review it before anything is applied.
Every item has the same fields, so gaps show up.
Supplier files in one shape
Import CSV, Excel and XML with AI field mapping and a saved profile per supplier. Catalog Jobs complete a new supplier sheet, apply what they are sure of and send the rest to one Review queue. Stock and price files arrive through supplier sources by link, FTP, SFTP or email.
The next delivery from a known supplier imports without rework.
Case and pallet data you can check
Keep units per case, the case GTIN, gross and net weight and cases per pallet as numeric attributes with units. A formula rule checks that 12 × 0.5 kg matches a 6 kg case net weight, and a ratio rule flags a gross weight below the net weight, the sign of swapped columns. Every GTIN field gets a check digit test.
A wrong pack size shows up before a customer orders it.
Checked before it leaves
Quality Guard rules hold back items with an empty allergen field or an invalid GTIN before export. Once a family has ten or more values to compare, an outlier rule flags one that is far off, such as salt entered in milligrams instead of grams. AI quality review also screens for items where the allergen field and the ingredient list disagree.
Your customers stop finding the gaps for you.
AI drafts, people approve
AI writes item names, descriptions and translations into 70+ languages from your own data. In AI review, set the allergen and ingredient fields to "Ask me" and every AI change to them waits for a person in the Review inbox. The AI is instructed to write allergen-free claims only when your source data states them.
You decide which fields AI may change on its own.
A feed or file per customer
Feed Hub publishes hosted feeds on a schedule for your webshop and portal, and saved export templates give each customer a CSV or Excel file in their own column order. All of them read the same item, so a recipe change made once shows up in every feed and file the next time it is generated. Manufacturers can open a Brand Portal where wholesalers browse and download the range.
A new customer format is a new profile, not a new spreadsheet.
Integrations
Where your data goes next
Where your B2B webshop runs on Magento 2 or Shopify Plus, or your product data sits in Akeneo, WISEPIM connects to it directly. Every other customer gets a feed or a file.
In the product
A quality score on every item
The product table puts the original description next to the enriched one and gives every item a quality score, so you see which items need work before a customer does. Filter the table on a Quality Guard rule to list every item that fails it, such as an empty allergen field.
Compared
PIM versus data pool and ERP
Your ERP stays the system of record for orders, stock and prices, and a data pool can stay your inbound source. The question is where the item data your customers order from should live.
| What you need | WISEPIM | GS1 data pool | ERP item data |
|---|---|---|---|
| Supplier data coming in | AI field mapping, saved profile per supplier | Structured data from suppliers who publish to the pool | A custom import per supplier, or typed in |
| Allergens and nutrition | Typed fields, required per product family | Fields agreed per sector | Often not held as structured fields |
| A format per customer | Hosted feeds, file templates, Brand Portals | Reaches recipients connected to a data pool | A custom export per partner |
| Checks before data leaves | Quality Guard rules and AI quality review | The pool's own validation rules | Required fields for orders, not for content |
| Item names and translations | AI drafts in 70+ languages, you review | Supplier text as published | Not its job |
| Price | Free up to 100 products | Set by the pool operator | Already paid for |
WISEPIM is not a GS1 data pool and has no GDSN or ERP connector. Data from a pool or your ERP comes in as an export file, or through the REST API on the Pro plan.
GS1, How does the GDSN work?, GS1 Nederland, GS1 Data Source for Food, Health & Beauty, EUR-Lex, Regulation (EU) No 1169/2011 on food information to consumers
Compare PIM systems side by sideSetup path
From supplier file to first customer
Start with one product group and one customer format, then widen the scope. How fast it goes depends mostly on how clean your supplier files are.
Import one supplier file
First day
Upload CSV, Excel or XML, or your ERP export. AI proposes the field mapping, you confirm it and save it as a profile for that supplier's next delivery.
Set up your food families and fields
First week
Start from the food industry guide, which suggests fields such as ingredients, allergens, nutrition, net weight, storage and best before. Then add what your customers order by: units per case, case GTIN, ambient, chilled or frozen, minimum shelf life on delivery and diet labels. Mark what is required per family.
Send the first customer clean data
First month
Install the identifier and B2B data exchange rule packs, fix what fails, then publish a feed or a file for your webshop, your portal or one key customer.
The rules and the numbers
What your item data must carry
Three figures from EU Regulation 1169/2011 on food information to consumers, and one about WISEPIM today.
- allergens a kitchen must be able to declare, also for food sold without packaging
- 14
- EU Regulation 1169/2011, Annex II and Article 44
- values in the mandatory nutrition declaration: energy, fat, saturates, carbohydrate, sugars, protein and salt
- 7
- EU Regulation 1169/2011, Article 30
- or 100 ml, the basis for every value in the nutrition declaration
- 100 g
- EU Regulation 1169/2011, Article 32
- accuracy on AI translation and category classification
- 95%+
- WISEPIM, 2026
FAQ
Food wholesale PIM questions
What food wholesalers and suppliers ask before they move their item data.
Still have questions?
Can't find the answer you're looking for? Please get in touch with our team.
Book a demoGive every customer complete item data.
Start free with one supplier file, or book a demo and bring a file from your own range.
Maintained byDiego NijboerCo-Founder & CTO