For manufacturers and wholesalers
PIM for Building Materials
Declared values as data, in every dealer's format
WISEPIM turns declarations of performance, datasheets and ERP exports into typed product data, then sends each merchant BMEcat with ETIM features, its own Excel template or a private dealer portal.
- ETIM 10.0 model
- BMEcat 2005 with order units
- 70+ languages
Key features
Performance as data
Thermal values, fire classes and dimensions as typed attributes with units, and the DoP as a file.
ETIM classes
Adopt ETIM building materials classes as families and check each product against its class.
Dealer-ready output
BMEcat 2005 with order units, Excel templates and a branded dealer portal.
Who it's for
Built for building product suppliers
WISEPIM fits manufacturers and wholesalers whose building products reach the market through merchants, dealers and installers.
Built for you if
- You make or wholesale building materials, with 5,000 to 250,000 SKUs.
- Your products carry declared performance: thermal values, fire classes, strength, dimensions per pack.
- You supply 25 or more merchants, dealers or DIY chains, or run your own B2B portal.
- Buying groups and merchants ask you for ETIM classes, BMEcat or their own Excel template.
- You sell in 3 or more countries or languages, or plan to within a year.
- Someone owns product data, and a technical colleague can check declared values.
Probably not yet if
- You mainly sell to consumers in your own DIY webshop. The home improvement page linked at the bottom fits you better.
- You need direct publishing to a sector data pool such as 2BA, or to GDSN. WISEPIM produces BMEcat files and feeds, but has no data-pool connection.
- You want to manage BIM objects. WISEPIM has no BIM or IFC support.
Not sure? Run the free data readiness check on one supplier file, or book a demo and bring one merchant's data requirements. We check the fit on your own data.
Why building suppliers look for a PIM
Where building product data breaks
Declared values sit in PDFs, the ERP knows pallets but not specs, and every merchant asks for its own format.

Declared values live in PDFs
A product under a harmonised standard ships with a declaration of performance (DoP). Thermal conductivity, reaction to fire and compressive strength sit in that PDF, not in fields a merchant can filter on.
The CPR is changing the paperwork
Regulation (EU) 2024/3110 applies from 8 January 2026 and adds a digital product passport once its delegated act is in force. Both expect structured data, not a scanned PDF.
One product, four sales units
For example, a 1200 x 600 mm insulation board covers 0.72 m², a pack of 4 covers 2.88 m² and a pallet holds 12 packs. Merchants price per m², order per pack and receive per pallet. If the feed says pack where it means piece, the merchant gets a quarter of its order.
Near-identical variants
Thickness, length, colour and edge profile multiply into thousands of article numbers, each with its own EAN, dimensions and declared values.
A format per merchant
A buying group asks for ETIM and BMEcat, a DIY chain for its Excel template, a webshop for a feed. Your team rebuilds the same data for each of them.
Each market has its own terms
Dealers abroad need specs in their language and trade terms. A literal translation of a technical term is often wrong, and the bill grows with every new range.
How WISEPIM solves it
What a building materials PIM does
Six jobs WISEPIM takes off your product data team.
Declared performance as fields
Typed attributes hold each declared value: decimals with a unit such as W/(m·K), option lists for classes such as the Euroclass, and ranges. The DoP and datasheets sit on the product as files.
Merchants filter on the value instead of opening a PDF.
ETIM classes for building products
WISEPIM ships with the ETIM 10.0 model, which covers building materials. Adopt your classes as product families, let AI map products and fill features, and check conformance per product.
A buying group's ETIM requirement becomes fields, not a project.
Order units merchants can read
BMEcat feeds write order unit, content unit, units per order unit, minimum quantity and order step from your attributes, with accessories and successors as references. Bulk actions convert units in one go.
A merchant sees what one pallet or pack contains.
One source for every dealer
Feed Hub publishes BMEcat 2005 and custom XML on a schedule, and saved templates cover Excel requests. Brand Portals give dealers a private catalog: one per dealer group or country, each with its own range, columns, languages and password.
A new dealer means a new feed profile, not a new spreadsheet.
Checked before it leaves
Quality Guard rules test any attribute per family or category, for example: hold back insulation without a thermal value or DoP file. The B2B data exchange and identifier integrity rule packs give you a start.
Gaps are caught here, not by a merchant.
Sales copy and translations from specs
AI writes descriptions and titles from your attributes and translates them into 70+ languages. A translation glossary keeps trade terms consistent, and your reviewer per language approves the result in the Review queue.
Dealers abroad get the same data as your home market.
Integrations
Where your data goes next
Most building suppliers deliver files and feeds to merchants. Where you also run a B2B shop, a webshop or another PIM, these connections apply.
In the product
Read a supplier's BMEcat file
Upload a supplier's BMEcat file in Feed Hub. WISEPIM shows the ETIM release and classes the file declares and proposes the field mappings before anything is saved. ETIM features from the file only fill attributes that are still empty.
Compared
PIM versus ERP and spreadsheets
Your ERP stays the system of record for orders, stock and costs. The question is where declared values and dealer-ready data should live.
| What you need | WISEPIM | ERP product data | Spreadsheets per merchant | Enterprise PIM suites |
|---|---|---|---|---|
| Declared performance | Typed attributes with units, DoP as a file | Mostly logistics and finance fields | Columns copied from PDFs | Yes |
| ETIM classification | ETIM model, AI class mapping and conformance checks | Rarely built in | Typed in by hand | Usually, sometimes as a module |
| Order and content units | From attributes into every BMEcat feed | Stored, but exported per partner | Retyped per file | Yes, set up per channel |
| Merchant formats | BMEcat 2005, Excel templates and Brand Portals | Custom exports per partner | One file per merchant, by hand | Through syndication modules or partners |
| Copy and translations | AI drafts from specs in 70+ languages, you review | Not its job | Written and translated by hand | Often a separate tool or add-on |
| Price | Free up to 100 products, published plans after that | Already paid for | Free, paid in hours | Usually quoted on request |
WISEPIM has no ERP connector and no data-pool connection. ERP data comes in as CSV, Excel or XML exports, or through the REST API on higher plans.
Compare PIM systems side by sideSetup path
From supplier file to first feed
Most suppliers start with one product family and one merchant format, then widen the scope. How fast it goes depends on how clean your source data is.
Import an ERP export or supplier file
First day
Upload CSV, Excel, XML or BMEcat. AI proposes the column mapping, you confirm it and save it as a profile, so the next delivery imports without remapping. BMEcat features from your own suppliers are read into attributes.
Model one product family
First week
Adopt the ETIM class you sell in, or define your own attributes for declared performance, units and the DoP file. AI fills empty features from your product text and web research findings, and you review the result.
Send the first merchant its data
First weeks
Publish a BMEcat 2005 feed with ETIM features and order units in Feed Hub, save an export in the merchant's Excel template, or open a Brand Portal for your dealers. Add a Quality Guard rule first, so incomplete products stay home.
Proof
What runs on WISEPIM today
We have no published building materials case yet. These are facts about WISEPIM today and two technical catalogs that run on it.
- e-commerce teams use WISEPIM
- 100+
- WISEPIM, 2026
- products managed per customer on average
- 26,488
- WISEPIM, 2026
- saved by Tackerplein, an industrial and hardware webshop, on German translations
- €45,000
- Tackerplein case
- products and variants translated into German and British English for ProCleanroom, a technical cleanroom supplier
- 3,100
- ProCleanroom case
FAQ
Building materials PIM questions
What manufacturers and wholesalers ask before they move their product data.
Still have questions?
Can't find the answer you're looking for? Please get in touch with our team.
Book a demoGive every dealer the same declared values.
Start free with one product family, or book a demo and bring one supplier file or one merchant's data requirements.
Maintained byDiego NijboerCo-Founder & CTO