E-commerce Dictionary

Digital shelf intelligence tracks how your products appear on retailer sites and marketplaces, from search rank and content to price, stock and reviews.

DTC syndication is a brand sending its own product data straight to webshops, marketplaces and social channels, without a wholesaler or retailer in between.

Product feed optimization is improving the product data you send to channels like Google Shopping, so more products get approved, matched to searches and clicked.

A punchout catalog is a supplier's webshop that a B2B buyer opens from their procurement system; the cart returns to that system as a purchase request.

Retail media network (RMN) integration connects a brand's product data and ad accounts to a retailer's ad platform, so sponsored listings show correct product details.

Retail media optimization is improving the return on ads you buy on retailer websites and apps, by tuning bids, budgets, targeting and the product pages those ads lead to.

A where to buy integration is a widget or page on a brand's website that shows which retailers sell a product and links shoppers through to buy it.