E-commerce Dictionary

Contextual commerce lets people buy a product right where they discover it, such as in a social post, video, article, chat or AI assistant, without going to a separate webshop first.

A first-party data strategy is a plan for collecting, combining and using the data customers share directly with your store, such as purchases, site behavior and email signups.

Hyper-personalization is tailoring products, content and offers to each individual shopper using behavioral and real-time data, rather than to broad customer segments.

Long-tail SEO for product pages targets specific, multi-word searches with detailed titles, descriptions and attributes, bringing shoppers who are ready to buy.

A marketplace aggregator is a company that buys small brands selling on marketplaces like Amazon and runs them as one larger business.