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Not sure what a term means? Find plain-English definitions, real-world examples, and practical tips for PIM, product data, and all things e-commerce.
Understand the distinction between a base product (parent) and an SKU (variant) to optimize your e-commerce data structure and [inventory management](/ecommerce-dictionary/inventory-management).
A strategy where customer feedback, behavior, and needs directly dictate the product roadmap and feature prioritization to ensure market fit and reduce development risk.
A framework setting environmental sustainability requirements for products in the EU, introducing the Digital Product Passport (DPP) to improve circularity and transparency.
Product Carbon Footprint (PCF) measures the total greenhouse gas emissions generated by a product throughout its entire life cycle, from raw material extraction to disposal.
A Super-SKU is a master identifier that groups multiple product variants under a single parent record to streamline data management and reporting.
A virtual [product bundle](/ecommerce-dictionary/product-bundles) is a collection of individual items sold together as a single offering without requiring a physical SKU for the combined set.
The strategic arrangement and display of products in a digital environment to enhance the customer experience and drive conversions.