E-commerce Dictionary

A base product is the general product model; a SKU is one specific sellable version of it, such as one color and size, with its own code, stock and price.

Customer-led product development is building and improving products based on direct customer input, such as reviews, returns, support questions and interviews.

A framework setting environmental sustainability requirements for products in the EU, introducing the Digital Product Passport (DPP) to improve circularity and transparency.

A product carbon footprint (PCF) is the total greenhouse gas emissions of one product over its life cycle, expressed in kilograms of CO2 equivalent (kg CO2e).

A super-SKU is a parent code that groups the variants of one product, such as sizes and colors, and holds the data they share. You sell the variants, not the super-SKU.

A virtual product bundle is a set of separate products sold together as one listing, without pre-packing them; stock is tracked per component.

The way an online store arranges products, images and banners on its pages so shoppers notice the right items and find what they want.