E-commerce Dictionary

A Headless CMS is a back-end only content management system that acts as a content repository, making content accessible via an API for display on any device or platform.

Product brand voice guidelines are written rules for the tone, word choice and style of your product titles and descriptions across every channel.

Semantic search is a search method that matches the meaning and intent of a query, not only its exact words, so shoppers find relevant products even with different wording.

Video commerce is selling through shoppable videos, live shopping and product videos, where viewers can buy the products they see directly.