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E-commerce Dictionary

Not sure what a term means? Find plain-English definitions, real-world examples, and practical tips for PIM, product data, and all things e-commerce.

30 Terms
15 Categories
3 Difficulty Levels

All Terms

Product hierarchy

Intermediate

A product hierarchy is a structured classification system that organizes products into logical levels, from broad categories to specific items, to facilitate navigation and data management.

Product and catalog managementMarch 18, 2026

SKU (Stock Keeping Unit)

Basic

A SKU is a unique alphanumeric code used by retailers to identify and track products and their variants within their inventory systems.

Product and catalog managementMarch 18, 2026

Substitute products

Basic

Substitute products are items that can be used in place of another product, offering similar functionality or satisfying the same customer need. They are crucial for retaining sales when primary products are unavailable.

Product and catalog managementMarch 18, 2026

Technical Specifications

Intermediate

Technical specifications are precise, objective details about a product's features, dimensions, materials, performance, and compliance standards.

Product and catalog managementMarch 18, 2026

Variant management

Intermediate

Variant management is the process of efficiently organizing and maintaining product variations (e.g., different sizes, colors, materials) and their unique attributes and digital assets.

Product and catalog managementMarch 18, 2026

Visual Product Configurator

Advanced

A visual product configurator is an interactive tool that allows customers to customize a product (e.g., color, features) and see the changes in real-time. It enhances engagement for complex products.

Product and catalog managementMarch 18, 2026