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Not sure what a term means? Find plain-English definitions, real-world examples, and practical tips for PIM, product data, and all things e-commerce.
A product hierarchy is a structured classification system that organizes products into logical levels, from broad categories to specific items, to facilitate navigation and data management.
A SKU is a unique alphanumeric code used by retailers to identify and track products and their variants within their inventory systems.
Substitute products are items that can be used in place of another product, offering similar functionality or satisfying the same customer need. They are crucial for retaining sales when primary products are unavailable.
Technical specifications are precise, objective details about a product's features, dimensions, materials, performance, and compliance standards.
Variant management is the process of efficiently organizing and maintaining product variations (e.g., different sizes, colors, materials) and their unique attributes and digital assets.
A visual [product configurator](/ecommerce-dictionary/product-configuration) is an interactive tool that allows customers to customize a product (e.g., color, features) and see the changes in real-time. It enhances engagement for complex products.