E-commerce Dictionary

Microservices architecture is an approach where applications are built as a collection of small, independent services, each running its own process.

Middleware is software that bridges different applications and systems, enabling them to communicate and exchange data seamlessly. It simplifies complex integrations in e-commerce operations.

A business approach that uses multiple independent channels to reach customers, focusing on maximizing reach and sales through each touchpoint.

Multi-channel inventory management centralizes stock tracking across all sales channels, preventing overselling and ensuring accurate product availability for customers.

Multi-channel retailing involves selling products through multiple distinct sales channels, such as a physical store, an e-commerce website, and a marketplace. Each channel often operates independently.

Multi-domain MDM is a centralized approach to managing and linking various data domains like products, customers, and suppliers within a single platform.

A cloud-based Product Information Management system where multiple organizations share a single infrastructure while keeping their data strictly isolated and secure.

Multichannel marketing involves using multiple independent channels to interact with customers. It focuses on reaching customers wherever they are, maintaining consistent messaging across each touchpoint.