Google product taxonomy 2021-09-21

Mature Google product category ID 772

Mature is one of the 21 top-level categories in Google's product taxonomy. It has 2 subcategories and 37 categories in total, down to level 5.

Category ID and path

ID: 772
Full path: Mature

Subcategories of Mature

The 2 level-2 categories of Mature with their IDs. Each row lists its own subcategories.
ID	Category	Subcategories
773	Erotic Erotic Books (779) Erotic Clothing (774) Erotic DVDs & Videos (776) Erotic Food & Edibles (5055) Erotic Games (6040) Erotic Magazines (4060) Pole Dancing Kits (6536) Sex Toys (778)	8
780	Weapons Brass Knuckles (3833) Clubs & Batons (7567) Combat Knives (6109) Gun Care & Accessories (2214) Guns (782) Mace & Pepper Spray (726) Nunchucks (3092) Spears (7175) Staff & Stick Weapons (3924) Stun Guns & Tasers (727) Swords (3666) Throwing Stars (3694) Whips (3437)	13

Smaller categories in Mature

These level-2 categories are small, so they are listed here instead of on a page of their own.

Erotic (773)

Mature > Erotic

779 Erotic Books
774 Erotic Clothing
776 Erotic DVDs & Videos
5055 Erotic Food & Edibles
6040 Erotic Games
4060 Erotic Magazines
6536 Pole Dancing Kits
778 Sex Toys

No extra attributes for this branch

Google's product data specification lists no category-specific attributes for Mature. The attributes it requires for every product still apply: id, title, description, link, image_link, availability, price. Product data specification

Shopify categories that map to Mature

From Shopify's published crosswalk (2026-08 to Google 2021-09-21): 37 Shopify categories map into this branch. The 15 closest matches are listed.

Shopify category	Google category
ma Mature	772 Mature
ma-2 Mature > Weapons & Weapon Accessories	772 Mature
ma-1 Mature > Erotic	773 Erotic
ma-1-1 Mature > Erotic > Erotic Clothing	774 Erotic Clothing
ma-1-2 Mature > Erotic > Erotic Food & Edibles	5055 Erotic Food & Edibles
ma-1-3 Mature > Erotic > Erotic Magazines	4060 Erotic Magazines
ma-1-4 Mature > Erotic > Sex Toys & Erotic Games	773 Erotic
ma-1-5 Mature > Erotic > Erotic Videos	776 Erotic DVDs & Videos
ma-1-6 Mature > Erotic > Erotic Books	779 Erotic Books
ma-2-1 Mature > Weapons & Weapon Accessories > Weapon Care & Accessories	2214 Gun Care & Accessories
ma-2-2 Mature > Weapons & Weapon Accessories > Weapons	780 Weapons
ma-2-1-1 Mature > Weapons & Weapon Accessories > Weapon Care & Accessories > Ammunition	781 Ammunition
ma-2-1-2 Mature > Weapons & Weapon Accessories > Weapon Care & Accessories > Ammunition Cases & Holders	505762 Ammunition Cases & Holders
ma-2-1-3 Mature > Weapons & Weapon Accessories > Weapon Care & Accessories > Reloading Supplies & Equipment	503026 Reloading Supplies & Equipment
ma-2-1-4 Mature > Weapons & Weapon Accessories > Weapon Care & Accessories > Weapon Cases & Range Bags	500048 Gun Cases & Range Bags

Download the full Shopify to Google crosswalk

How to set google_product_category in your feed

Put the numeric ID in the google_product_category attribute. Google accepts the ID or the full path, not both; the ID stays the same in every language. The attribute is optional: without it, Google assigns a category itself.

XML feed (RSS 2.0)

<item>
  <g:id>SKU-123</g:id>
  <g:google_product_category>772</g:google_product_category>
</item>

Text feed (TSV or CSV)

id	google_product_category
SKU-123	772

Google's help page on google_product_category

Not sure which category fits?

Paste a few product titles and the Category Finder suggests a Google product category and ID for each one.

Questions about Mature

What is the Google product category ID for Mature?

The ID is 772 and the full path is Mature. In google_product_category you send either the ID or the full path, not both. The ID is the same in every language.

How many subcategories does Mature have?

Mature has 2 direct subcategories and 37 categories in total, down to level 5 of the taxonomy (version 2021-09-21).

Which attributes does Google require for Mature?

Google's product data specification lists no extra attributes for this category. The attributes Google requires for every product still apply: id, title, description, link, image_link, availability, price.

Other top-level Google product categories

Google product taxonomy guide

How the taxonomy works, how to choose the deepest category and common mistakes.

Download the full list

All 5,595 Google categories with IDs as CSV or JSON, in 7 languages.

Product Category Finder

Find the Google category and ID for your own product titles.

Product data specification