Google product taxonomy 2021-09-21

Media Google product category ID 783

Media is one of the 21 top-level categories in Google's product taxonomy. It has 7 subcategories and 29 categories in total, down to level 3.

Category ID and path

ID: 783
Full path: Media

Subcategories of Media

The 7 level-2 categories of Media with their IDs. Each row lists its own subcategories.
ID	Category	Subcategories
784	Books Audiobooks (543541) E-books (543542) Print Books (543543)	3
499995	Carpentry & Woodworking Project Plans	0
839	DVDs & Videos Film & Television DVDs (543527) Film & Television Digital Downloads (543529) Film & Television VHS Tapes (543528)	3
886	Magazines & Newspapers Magazines (543539) Newspapers (543540)	2
855	Music & Sound Recordings Digital Music Downloads (543526) Music CDs (543522) Music Cassette Tapes (543524) Records & LPs (543523) Spoken Word & Field Recordings (543525)	5
5037	Product Manuals Camera & Optics Manuals (499821) Electronics Manuals (5038) Exercise & Fitness Equipment Manuals (5861) Household Appliance Manuals (5039) Kitchen Appliance Manuals (5040) Model & Toys Manuals (5860) Office Supply Manuals (499866) Power Tool & Equipment Manuals (7516) Vehicle Service Manuals (5041)	9
887	Sheet Music	0

Smaller categories in Media

These level-2 categories are small, so they are listed here instead of on a page of their own.

Books (784)

Media > Books

543541 Audiobooks
543542 E-books
543543 Print Books

Carpentry & Woodworking Project Plans (499995)

Media > Carpentry & Woodworking Project Plans

No subcategories: use 499995.

DVDs & Videos (839)

Media > DVDs & Videos

543527 Film & Television DVDs
543529 Film & Television Digital Downloads
543528 Film & Television VHS Tapes

Magazines & Newspapers (886)

Media > Magazines & Newspapers

543539 Magazines
543540 Newspapers

Music & Sound Recordings (855)

Media > Music & Sound Recordings

543526 Digital Music Downloads
543522 Music CDs
543524 Music Cassette Tapes
543523 Records & LPs
543525 Spoken Word & Field Recordings

Product Manuals (5037)

Media > Product Manuals

499821 Camera & Optics Manuals
5038 Electronics Manuals
5861 Exercise & Fitness Equipment Manuals
5039 Household Appliance Manuals
5040 Kitchen Appliance Manuals
5860 Model & Toys Manuals
499866 Office Supply Manuals
7516 Power Tool & Equipment Manuals
5041 Vehicle Service Manuals

Sheet Music (887)

Media > Sheet Music

No subcategories: use 887.

Attributes Google requires for Media

Only what Google's Merchant Center help documents for this branch, with links to the source pages.

Applies to categories inside Media

Books, movies and music: brand and GTIN

brand is required for all new products except movies, books and musical recordings. For books, the ISBN is the gtin: submit ISBN-13, because ISBN-10 is deprecated. If a media item has no GTIN, set identifier_exists to no.

Attributes: brand, gtin, identifier_exists

Categories:

784 Media > Books
839 Media > DVDs & Videos
855 Media > Music & Sound Recordings

Source: Product data specification

Shopify categories that map to Media

From Shopify's published crosswalk (2026-08 to Google 2021-09-21): 38 Shopify categories map into this branch. The 15 closest matches are listed.

Shopify category	Google category
me Media	783 Media
me-4 Media > Podcasts & Live Streams	783 Media
me-8 Media > Academic Papers & Studies	783 Media
me-9 Media > Online Courses	783 Media
me-10 Media > Printables	783 Media
me-4-1 Media > Podcasts & Live Streams > Live Streams	783 Media
me-4-2 Media > Podcasts & Live Streams > Podcasts	783 Media
me-4-3 Media > Podcasts & Live Streams > Radio Shows	783 Media
me-10-1 Media > Printables > Wall Art	783 Media
me-10-2 Media > Printables > Planners	783 Media
me-10-3 Media > Printables > Activity Sheets	783 Media
me-1 Media > Books	784 Books
me-2 Media > Magazines & Newspapers	886 Magazines & Newspapers
me-3 Media > Music & Sound Recordings	855 Music & Sound Recordings
me-5 Media > Product Manuals	5037 Product Manuals

Download the full Shopify to Google crosswalk

How to set google_product_category in your feed

Put the numeric ID in the google_product_category attribute. Google accepts the ID or the full path, not both; the ID stays the same in every language. The attribute is optional: without it, Google assigns a category itself.

XML feed (RSS 2.0)

<item>
  <g:id>SKU-123</g:id>
  <g:google_product_category>783</g:google_product_category>
</item>

Text feed (TSV or CSV)

id	google_product_category
SKU-123	783

Google's help page on google_product_category

Not sure which category fits?

Paste a few product titles and the Category Finder suggests a Google product category and ID for each one.

Questions about Media

What is the Google product category ID for Media?

The ID is 783 and the full path is Media. In google_product_category you send either the ID or the full path, not both. The ID is the same in every language.

How many subcategories does Media have?

Media has 7 direct subcategories and 29 categories in total, down to level 3 of the taxonomy (version 2021-09-21).

Which attributes does Google require for Media?

Google's product data specification lists no extra attributes for this category. The attributes Google requires for every product still apply: id, title, description, link, image_link, availability, price.

Other top-level Google product categories

Google product taxonomy guide

How the taxonomy works, how to choose the deepest category and common mistakes.

Download the full list

All 5,595 Google categories with IDs as CSV or JSON, in 7 languages.

Product Category Finder

Find the Google category and ID for your own product titles.

Product data specification