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Your comprehensive guide to understanding e-commerce and product information management terminology. Explore definitions, examples, and best practices for PIM, product data management, and modern e-commerce concepts.
Attribute value normalization is the process of standardizing the values within product attributes to ensure consistency, eliminate variations, and improve data quality.
Attribute mapping is the process of aligning product attributes from a source system with the required attributes of a target channel or system, ensuring data consistency and compatibility.
Attributization is the process of defining, assigning, and managing attributes to products to describe their characteristics, features, and specifications consistently.
Average Order Value (AOV) is an e-commerce metric representing the average amount spent per customer order. PIM-managed product data supports strategies like cross-selling and upselling to increase AOV.