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Your comprehensive guide to understanding e-commerce and product information management terminology. Explore definitions, examples, and best practices for PIM, product data management, and modern e-commerce concepts.
A digital solution connecting a brand's website to authorized retailers, allowing customers to choose where to complete their purchase online or in-store.
[Workflow management](/features/workflow) involves designing, executing, and monitoring sequences of tasks to ensure efficient and consistent processes, especially in product information handling.
Zero-party data is information that a customer intentionally and proactively shares with a brand, such as preferences, purchase intentions, and personal context.
Zero-touch product onboarding is the fully automated process of importing, validating, and enriching new product data from suppliers into a PIM without manual intervention.
eCl@ss is a global, cross-industry standard for the classification and description of products and services, enabling seamless data exchange.