E-commerce Dictionary

Variant management is the process of efficiently organizing and maintaining product variations (e.g., different sizes, colors, materials) and their unique attributes and digital assets.

The vendor onboarding process is the systematic procedure for integrating new suppliers into a company's systems and workflows, especially for product data.

Vendor Product Data (VPD) refers to the product information received from suppliers, manufacturers, or distributors.

A dedicated online platform where vendors and suppliers can submit, update, and manage their product data directly for a retailer.

A system or process for managing product information received from external vendors or suppliers, ensuring data quality and consistency.

Video commerce is the practice of using video content to showcase and sell products directly to consumers through shoppable links and interactive features.

The process of organizing and optimizing descriptive data for video files to improve searchability, accessibility, and performance across e-commerce channels.

A virtual product bundle is a collection of individual items sold together as a single offering without requiring a physical SKU for the combined set.

The strategic arrangement and display of products in a digital environment to enhance the customer experience and drive conversions.

A visual product configurator is an interactive tool that allows customers to customize a product (e.g., color, features) and see the changes in real-time. It enhances engagement for complex products.

Descriptive data and image attributes that enable computer vision algorithms to identify, categorize, and match products within digital images.

The process of optimizing product images and metadata to ensure they are discoverable through image-based search tools like Google Lens, Pinterest Lens, and Amazon.