E-commerce Dictionary

Product onboarding is the process of integrating new products into a company's systems, enriching their data, and preparing them for sale across all channels.

Product optimization involves continuously refining product data, content, and attributes to improve performance across sales channels. This process enhances visibility, customer experience, and conversion rates.

A product recommendation engine uses algorithms to suggest relevant products to customers based on their browsing history, purchase behavior, and product attributes. It enhances personalization and sales.

Product Relationship Management (PRM) defines and manages connections between products, like accessories, bundles, or alternatives, enhancing merchandising and sales.

The connections and associations between products, such as upsells, cross-sells, and substitutes.

Product retirement is the strategic process of discontinuing a product from sale and support. It involves managing inventory, customer communication, and data archival.

Specific attributes or filters derived from product data that allow customers to refine their search results on an e-commerce website, enhancing product discovery.

Product storytelling involves crafting a narrative around a product to connect with customers emotionally, highlighting its purpose, origin, and unique benefits.

A product storytelling strategy is the overarching plan for creating and deploying engaging narratives around products to connect with customers emotionally.

Product sustainability data encompasses environmental, social, and governance (ESG) information about a product, crucial for conscious consumer choices and compliance.

Product taxonomy is the hierarchical classification system used to organize products, enabling efficient navigation and data management.

The process of organizing products into a logical hierarchy or structure based on their attributes and characteristics.