Conversion Metrics
Compare GA4 e-commerce event volume without inventing a user funnel
One GA4 connection, a complete product story
Follow acquisition through e-commerce behavior to the products that deserve attention. Every insight below is calculated from the dashboard's sample GA4 data.
5.0%
view-to-purchase event ratio
4.2K purchase events divided by 84.2K product-view events shows their aggregate relationship without pretending to track a same-user cohort.
E-commerce event volume
Independent GA4 event totals; these are not a same-user conversion funnel
GA4 e-commerce event counts
Occurrences of each standard event; compare volume without inferring user progression
Which channels convert
GA4 sessions and key events by acquisition source
| CHANNEL | SESSIONS | KEY EVENTS | KEY-EVENT RATE |
|---|---|---|---|
| Organic Search | 29.0K | 639 | 2.2% |
| Paid Search | 10.5K | 316 | 3.0% |
| 7.4K | 305 | 4.1% | |
| Direct | 6.1K | 208 | 3.4% |
| Social | 10.1K | 141 | 1.4% |
| Referral | 16 | 0 | 2.4% |
Which devices convert
Engagement and key-event rates by device
| DEVICE | SESSIONS | ENGAGEMENT | KEY EVENTS | KEY-EVENT RATE |
|---|---|---|---|---|
| Mobile | 31.0K | 100.0% | 806 | 2.6% |
| Desktop | 25.6K | 100.0% | 667 | 2.6% |
| Tablet | 6.6K | 100.0% | 172 | 2.6% |
What GA4 counts as a key event
The event totals behind the conversion ratios above
| EVENT | EVENT COUNT | KEY EVENTS |
|---|---|---|
| purchase | 4.2K | 4.2K |
| view_item | 84.2K | 0 |
| add_to_cart | 21.9K | 0 |
| begin_checkout | 9.4K | 0 |
Event-count ratios
Purchase events divided by other event totals; one user may fire an event multiple times