Conversion Metrics
See where shoppers drop off and where you can win back sales
One GA4 connection, a complete product story
Follow acquisition through e-commerce behavior to the products that deserve attention. Every insight below is calculated from the dashboard's sample GA4 data.
5.0%
view-to-purchase event ratio
4.2K purchase events divided by 84.2K product-view events reveals the aggregate funnel outcome without pretending to track a same-user cohort.
Conversion funnel
Compare aggregate GA4 event counts at each e-commerce stage
GA4 E-commerce Funnel
Aggregate Google Analytics 4 event counts (view_item, add_to_cart, begin_checkout, purchase), not a same-user cohort
Product view
84.2K
Add to cart
21.9K
↓ 74.0%
Begin checkout
9.4K
↓ 56.9%
Purchase
4.2K
↓ 55.6%
84.2K
Total visitors
4.2K
Conversions
5.0%
Overall rate
Biggest drop: Product view → Add to cart
Shoppers view products but don't add them to the cart — weak product content (images, descriptions, specs) is the usual cause. That's exactly what you can fix in WisePIM.
Checkout health
How many shoppers complete each step of the checkout process
Demo analytics is cool, but it's even better with Better with your actual data