AnalyticsE-commerce Insights
Conversion Metrics
Compare GA4 e-commerce event volume without inventing a user funnel
Connected demo
Demo Store · Web property · sample syncOne GA4 connection, a complete product story
Follow acquisition through e-commerce behavior to the products that deserve attention. Every insight below is calculated from the dashboard's sample GA4 data.
Insight from this view
5.0%
view-to-purchase event ratio
4.2K purchase events divided by 84.2K product-view events shows their aggregate relationship without pretending to track a same-user cohort.
+4.2%
+7.5%
+5.3%
+9.9%
GA4
Metrics derived from Google Analytics 4 e-commerce eventsE-commerce event volume
Independent GA4 event totals; these are not a same-user conversion funnel
Which channels convert
GA4 sessions and key events by acquisition source
| CHANNEL | SESSIONS | KEY EVENTS | KEY-EVENT RATE |
|---|---|---|---|
| Organic Search | 28.9K | 636 | 2.2% |
| Paid Search | 11.3K | 339 | 3.0% |
| 8.1K | 331 | 4.1% | |
| Direct | 7.2K | 245 | 3.4% |
| Social | 10.2K | 142 | 1.4% |
| Referral | 24 | 1 | 2.4% |
Which devices convert
Engagement and key-event rates by device
| DEVICE | SESSIONS | ENGAGEMENT | KEY EVENTS | KEY-EVENT RATE |
|---|---|---|---|---|
| Mobile | 32.2K | 100.0% | 836 | 2.6% |
| Desktop | 27.0K | 100.0% | 702 | 2.6% |
| Tablet | 6.5K | 100.0% | 170 | 2.6% |
What GA4 counts as a key event
The event totals behind the conversion ratios above
| EVENT | EVENT COUNT | KEY EVENTS |
|---|---|---|
| purchase | 4.2K | 4.2K |
| view_item | 84.2K | 0 |
| add_to_cart | 21.9K | 0 |
| begin_checkout | 9.4K | 0 |
Event-count ratios
Purchase events divided by other event totals; one user may fire an event multiple times