Conversion Metrics
Beta
See where shoppers drop off and where you can win back sales
+0.9%
+1.0%
High vs industry
+2.8%
High vs industry
+13.5%
Conversion Rate vs. e-commerce benchmark
Most direct-to-consumer stores land between 1.5% and 4%.
Average - 1.9%
Poor0-1.5%
Average1.5-2.5%
Good2.5-4%
Excellent4%+
Conversion funnel
See where shoppers progress and where they leave before buying
Biggest drop-off: Completed Purchase (87.6%)
Biggest lever: Viewed Product → Added to Cart (recovering 10% here is worth 3.1K sessions)
Cart→Purchase: 7.8% completion
Conversion Funnel
Visitor journey from landing to purchase
All Visitors
100.0%
Viewed Product
73.4%
↓ 26.6%
Added to Cart
24.7%
↓ 66.4%
Initiated Checkout
15.5%
↓ 37.3%
Completed Purchase
1.9%
↓ 87.6%
63.6K
Total Visitors
1.2K
Conversions
1.9%
Overall Rate
GA4 E-commerce Funnel
Stage-by-stage funnel from Google Analytics 4 events (view_item, add_to_cart, begin_checkout, purchase)
Product view
100.0%
Add to cart
26.0%
↓ 74.0%
Begin checkout
11.2%
↓ 56.9%
Purchase
5.0%
↓ 55.6%
84.2K
Total Visitors
4.2K
Conversions
5.0%
Overall Rate
Checkout health
How many shoppers complete each step of the checkout process
+0%
+0%