Data Quality
See where your product data falls short and get clear steps to fix it
Product health score
Products checked
1,247
Total in project
Issues found
102
12 high, 34 med, 56 low
Content filled in
81%
Average across all fields
Last check
Just now
Auto-refresh enabled
Where our advice comes from
3 of 6 data sources are on. Turn on more and the advice gets sharper.
Similar products
Shows what similar products have filled in that this one is missing. Always on for a single product.
Brand glossary
Checks how many of your brand glossary words show up in the text. Keeps your wording on-brand and feeds the Conversion score.
Links between pages
Finds products no other page links to, products that need more links, and links that send visitors off your site. Feeds the SEO score.
Google Search Console
Uses your real Google numbers from the last 30 days. It looks at how often you showed up, how often people clicked, and your average spot in the results. That's how you tell a page nobody clicks from a page Google never shows.
Live page check
Checks your live shop page for slow loading, broken images, and a missing price or buy button. Uses the latest check from the past 30 days.
Commerce Reality
Cross-references sales and search data to flag stockouts on products with demand, pages with traffic but no orders, and top sellers with thin content. Recommendation-only: market performance never moves quality scores.
No activity data
Your calendar fills in once your quality score starts changing.
Quality milestones
How close you are to your next goal
Complete your first milestone to see it here
Keep working on your data quality to reach this milestone.
Score by area
How each area scores
Product family scores
Which families score best, and which need work
Specifications
4 attributes • 2 required • 1,435 missing values
Marketing
2 attributes • 886 missing values
Compliance
2 attributes • 2 required • 1,035 missing values
Logistics
2 attributes • 661 missing values
General
1 attributes • 835 missing values
Content completion
How many products have each piece of content
Fully complete products
Products with every field filled in
SEO and conversion in detail
What makes up each score
Based on 1,105 of 1,247 products scored for components
Based on 1,105 of 1,247 products scored for components
Channel Readiness
How ready your products are for each place you sell
Each product is checked against the channel's own required fields, image minimum and identifier rule. Hover a channel to see what it asks for.
Which fields are filled in
How much of each field is filled in, family by family
| Family | Desc | Short | Meta | M. Desc | Cat. | Images | Brand | Price | Avg | |
|---|---|---|---|---|---|---|---|---|---|---|
| Electronics | 91% | 78% | 84% | 72% | 97% | 94% | 99% | 100% | 89% | |
| Clothing | 84% | 70% | 76% | 63% | 93% | 89% | 96% | 99% | 84% | |
| Home & Garden | 78% | 64% | 70% | 58% | 89% | 84% | 92% | 97% | 79% | |
| Sports | 86% | 72% | 79% | 66% | 94% | 90% | 97% | 100% | 86% | |
| Beauty | 80% | 66% | 73% | 60% | 91% | 86% | 94% | 98% | 81% | |
| Overall | 82% | 68% | 75% | 62% | 91% | 87% | 94% | 98% | 82% |
Suspicious values
Numeric values that deviate from their family, likely data-entry errors, unit mistakes, or genuine outliers.
Weight (g) = 14,200 · family mean 312.50 ± 88.20
Price = 4,999 · family mean 84.60 ± 41.10
Length (cm) = 1.6 · family mean 58.20 ± 9.40
Stock Quantity = 99,999 · family mean 312.00 ± 410.50
Duplicate SKUs & EANs
Two products with the same SKU/EAN will collide on every channel, fix or merge before exporting.
Catalog freshness
How many products haven't been touched recently, a leading indicator of stale data.
No AI enrichment run on this product yet.
Awaiting human review since first import.
Not yet sent to any channel.
No edits in over a month.
Older than a quarter, content may be stale.
Channel feeds may be out of sync.
Failing Quality Guard rules
Products that fail an active rule can't go out to your channels. Fix the product or the rule to let them through.
Your improvement plan
Step by step toward better data quality
Quick Wins
Big gains for little work
Add missing prices
Products with no price
Assign categories
Products not in a category
Better content
Fuller product information
SEO
Being found on Google
Final polish
The last small fixes
Target: 85% quality score
Finish every phase and you'll pass your target.
Products that need attention
12 products with quality issues
Quick Wins
Quick improvements that move your score the most
Add missing product images
Add 3+ high-quality images to your 15 most viewed products. Products with multiple images have 58% higher conversion rates.
Generate compelling meta descriptions
Create unique, keyword-rich meta descriptions for your "T-Shirts" category. This can improve click-through rates by up to 40%.
Optimize product titles with keywords
Update titles for 8 high-potential products to include relevant search terms. This can improve search visibility.
Top 80%
Higher than 80% of stores your size
Electronics leader
15 points above average (60)
Achievements
9/72 earned
Completeness Pioneer
Completeness Master
Completeness Perfectionist
SEO Beginner
SEO Master
SEO Expert
Keyword Wizard
Conversion Starter
Top-selling product 'Wireless Headphones' score dropped 12 points!
Just now
Large import: 120 new products with low completeness.
5 min ago
Automated fixes
This month's improvements
fields improved
Demo analytics is cool, but it's even better with Better with your actual data