Traffic & Behavior
Understand how visitors find and use your store
One GA4 connection, a complete product story
Follow acquisition through e-commerce behavior to the products that deserve attention. Every insight below is calculated from the dashboard's sample GA4 data.
45.4%
of sessions come from Organic Search
Organic Search leads acquisition with 29.4K sessions and a 2.2% session key-event rate in this sample window.
New Visitors
First-time visitors in this period
GA4 reports returning users as a separate metric. New and returning users can overlap within one period, so a returning-user count cannot be derived from total users minus new users.
Traffic Trends
Sessions, users, and page views over time
Key insight
Sessions rose 16.8% in the second half of this period
Daily average of the last 15 days compared with the first 15 days. The number on the right is the latest day.
Traffic by Source (GA4)
Where your visitors come from
+3
GA4 quality by source
Top 6
| SOURCE | SESSIONS | KEY EVENTS | KEY-EVENT RATE | ENGAGEMENT |
|---|---|---|---|---|
| Organic Search | 29.4K | 646 | 2.2% | 100.0% |
| Paid Search | 10.6K | 319 | 3.0% | 100.0% |
| Social | 10.2K | 143 | 1.4% | 100.0% |
| 7.9K | 323 | 4.1% | 100.0% | |
| Direct | 6.6K | 225 | 3.4% | 100.0% |
| Referral | 16 | 0 | 2.4% | 100.0% |
Traffic by Device (GA4)
Device breakdown
GA4 quality by device
Compare traffic quality, not only volume
| DEVICE | SESSIONS | ENGAGEMENT | KEY-EVENT RATE |
|---|---|---|---|
| Mobile | 31.6K | 100.0% | 2.6% |
| Desktop | 26.5K | 100.0% | 2.6% |
| Tablet | 6.7K | 100.0% | 2.6% |
Campaign performance
Compare acquisition quality by campaign
| CAMPAIGN | SESSIONS | PAGE VIEWS | ENGAGEMENT | KEY EVENTS | KEY-EVENT RATE |
|---|---|---|---|---|---|
| Summer catalog | 15.3K | 69.5K | 100.0% | 397 | 2.6% |
| Brand search | 4.9K | 22.3K | 100.0% | 137 | 2.8% |
| New arrivals | 4.1K | 18.6K | 100.0% | 74 | 1.8% |
| Retargeting | 2.7K | 12.2K | 100.0% | 104 | 3.9% |
Traffic by Country (GA4)
Top countries by session count
| COUNTRY | SESSIONS | PAGE VIEWS | ENGAGEMENT | KEY-EVENT RATE |
|---|---|---|---|---|
| United States | 27.6K | 125.6K | 100.0% | 2.6% |
| United Kingdom | 9.0K | 40.9K | 100.0% | 2.6% |
| Germany | 6.4K | 29.2K | 100.0% | 2.6% |
| Canada | 5.0K | 22.5K | 100.0% | 2.6% |
| France | 4.0K | 18.0K | 100.0% | 2.6% |
| Japan | 3.1K | 14.3K | 100.0% | 2.6% |
| Australia | 3.1K | 14.1K | 100.0% | 2.6% |
| Netherlands | 2.7K | 12.1K | 100.0% | 2.6% |
| Spain | 2.1K | 9.4K | 100.0% | 2.6% |
| Italy | 1.9K | 8.6K | 100.0% | 2.6% |
Top Landing Pages
Where visitors enter your store
| PAGE | SESSIONS | SHARE |
|---|---|---|
| /products/bestsellers | 7.6K | 12.0% |
| /blog | 7.4K | 11.6% |
| /products/category/clothing | 7.3K | 11.5% |
| /new-arrivals | 7.3K | 11.4% |
| /sale | 7.2K | 11.3% |
| /about | 7.2K | 11.2% |
| / | 7.1K | 11.2% |
| /products/category/electronics | 6.9K | 10.8% |
| /products | 6.7K | 10.6% |