Traffic & Behavior

Understand how visitors find and use your store

Connected demo

Demo Store · Web property · sample sync

One GA4 connection, a complete product story

Follow acquisition through e-commerce behavior to the products that deserve attention. Every insight below is calculated from the dashboard's sample GA4 data.

Insight from this view

43.9%

of sessions come from Organic Search

Organic Search leads acquisition with 28.9K sessions and a 2.2% session key-event rate in this sample window.

Inspect e-commerce events

Total Sessions

65.4K

+15.5%

Daily users total

33.7K

+17.9%

Engagement rate

100.0%

Avg Session Duration

3:15

-0.5%

GA4

Metrics powered by Google Analytics 4

United States drives 42% of traffic

Mobile drives 49% of sessions

New Visitors

GA4

30.8K91.5%

First-time visitors in this period

GA4 reports returning users as a separate metric. New and returning users can overlap within one period, so a returning-user count cannot be derived from total users minus new users.

Traffic Trends

Sessions, users, and page views over time

Key insight

Sessions rose 11.6% in the second half of this period

Daily average of the last 15 days compared with the first 15 days. The number on the right is the latest day.

2,840

Sessions

Daily users

Page Views

Traffic by Source (GA4)

Where your visitors come from

65.4KTotal Sessions

Organic Search43.9%

Paid Search17.4%

Social15.5%

Email12.2%

Direct11%

Referral0%

GA4 quality by source

Top 6

SOURCE	SESSIONS	KEY EVENTS	KEY-EVENT RATE	ENGAGEMENT
Organic Search	28.9K	637	2.2%	100.0%
Paid Search	11.4K	343	3.0%	100.0%
Social	10.2K	143	1.4%	100.0%
Email	8.0K	329	4.1%	100.0%
Direct	7.2K	246	3.4%	100.0%
Referral	32	1	2.4%	100.0%

Traffic by Device (GA4)

Device breakdown

65.4KTotal Sessions

Mobile48.9%

Desktop41.3%

Tablet9.8%

GA4 quality by device

Compare traffic quality, not only volume

DEVICE	SESSIONS	ENGAGEMENT	KEY-EVENT RATE
Mobile	32.2K	100.0%	2.6%
Desktop	27.2K	100.0%	2.6%
Tablet	6.5K	100.0%	2.6%

Session key-event rate

2.6%

+8.3%

Pages per Session

4.5

Total Page Views

297.2K

+14.4%

Campaign performance

GA4

Compare acquisition quality by campaign

CAMPAIGN	SESSIONS	PAGE VIEWS	ENGAGEMENT	KEY EVENTS	KEY-EVENT RATE
Summer catalog	15.1K	68.4K	100.0%	391	2.6%
Brand search	5.3K	23.9K	100.0%	147	2.8%
New arrivals	4.1K	18.6K	100.0%	74	1.8%
Retargeting	2.7K	12.4K	100.0%	106	3.9%

Traffic by Country (GA4)

Top countries by session count

COUNTRY	SESSIONS	PAGE VIEWS	ENGAGEMENT	KEY-EVENT RATE
United States	27.8K	126.5K	100.0%	2.6%
United Kingdom	9.3K	42.3K	100.0%	2.6%
Germany	6.5K	29.4K	100.0%	2.6%
Canada	5.2K	23.5K	100.0%	2.6%
France	4.3K	19.5K	100.0%	2.6%
Australia	3.4K	15.2K	100.0%	2.6%
Japan	3.3K	15.0K	100.0%	2.6%
Netherlands	2.3K	10.6K	100.0%	2.6%
Spain	2.0K	9.2K	100.0%	2.6%
Italy	1.8K	8.2K	100.0%	2.6%

Top Landing Pages

GA4

Where visitors enter your store

PAGE	SESSIONS	SHARE
/products/category/clothing	7.8K	11.9%
/blog	7.6K	11.7%
/	7.4K	11.3%
/products/category/electronics	7.3K	11.2%
/products/bestsellers	7.3K	11.2%
/sale	7.3K	11.2%
/new-arrivals	7.3K	11.1%
/about	7.0K	10.7%
/products	6.9K	10.6%