Competitor Intelligence
See how your catalog compares to rivals on filled specs, product copy, language coverage and search visibility. Then close each gap with one click.
Market positioning
Every store scored 0 to 10 on the nine things buyers judge a webshop on. A bigger shape is a stronger store; a dent is a weakness someone can use.
Market positioning
Bold axes rest on several pages we read; italic axes are partly inferred. Read the pattern, not the decimals.
Where you trail the market
Search visibility
You 4.0, market 6.7. LumenPro leads with 8.0.
-2.7Audience clarity
You 5.0, market 7.5. LumenPro leads with 8.5.
-2.5Product content
You 4.0, market 6.3. LumenPro leads with 8.0.
-2.3
Where you lead
Service promise
You 8.0, market 7.0. Say it louder on your site.
+1.0Proof & trust
You 7.0, market 6.7. Say it louder on your site.
+0.3
Who the market is fighting over
Rivals split the market cleanly: LumenPro owns designers, RailLight owns German contractors, Verlichting24 owns Dutch bargain hunters. Dutch professional installers sit in between and nobody speaks to them directly.
| Audience | Served by | You | Competition |
|---|---|---|---|
| Interior designers and premium installers | LumenPro | – | Contested |
| German electrical contractors | RailLight Direct, LumenPro | – | Crowded |
| Price-driven Dutch homeowners | Verlichting24 | Crowded | |
| Dutch professional installers | Nobody yet | Open |
- Dutch installers who need complete specs and phone advice
- French-speaking Belgian installers: nobody localizes for them
You already have the service installers value (phone support, 60-day returns, 4.8 reviews). Fill the specs, add trade prices and name the installer on your homepage to own the one audience nobody serves.
Who your store reads as built for
The same read we do on rivals, done on your own site. If this isn't who you want to sell to, your site is telling buyers the wrong story.
Dutch homeowners and installers, undifferentiated
Your site reads as a general Dutch lighting shop. The reviews and service are strong, but nothing tells a professional installer that this is the shop for them, even though your 1-phase range and phone support suit installers best.
Small installer
Installs for homeowners; orders per job.
Job to be done: Find a rail set that fits the existing installation and get advice by phone, so the job is done in one visit.
Trigger: A homeowner asks for new spots.
Holds them back: Specs too thin to check compatibility; No trade pricing
- Renovation job
- Replacement of a broken fitting
Pick the installer and say it on the homepage. Fill the specs they filter on, then add a trade price view: no rival combines installer service with complete Dutch data.
What this is based on (3 signals)
- Kiyoh 4.8 shown site-wide
- Phone support mentions installers
- Prices incl. BTW only
Who each competitor is built for
Reverse-engineered from their homepage and product pages: the audience they target, the personas they write for, and how to win those buyers over.