E-commerce Dictionary

The digital shelf is every online place where shoppers find, compare and buy your products, such as webshops, marketplaces, search results and social shops.

Digital shelf analytics measures how your products appear and perform on retailer sites and marketplaces: content, search rank, price, stock, ratings and share of shelf.

The digital shelf is every online place where shoppers find your products; digital shelf content is the titles, images, specs, prices and reviews shown there.

Digital shelf content requirements are the rules each retailer or marketplace sets for product titles, images, attributes and descriptions before a listing goes live.

Digital shelf intelligence tracks how your products appear on retailer sites and marketplaces, from search rank and content to price, stock and reviews.

Digital shelf optimization (DSO) is the ongoing work of improving how products appear, rank and convert on webshops, marketplaces and retailer sites.

Digital shelf readiness is the state in which a product's data, images and content meet the requirements of each online channel, so it can go live and be found.

A digital showroom is an online space where a brand presents its collection with rich media and full product details, so buyers can browse and order without visiting.

A digital transformation strategy is a comprehensive plan to integrate digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.

Digital retail readiness is the state in which a product, with complete data, images and pricing, meets the requirements of the online channels where it will be sold.

Direct-to-consumer (DTC) e-commerce is a model where a brand sells its products straight to shoppers through its own web shop, without wholesalers or retailers.

DTC syndication is a brand sending its own product data straight to webshops, marketplaces and social channels, without a wholesaler or retailer in between.

E-commerce discounts are price reductions, such as percentage off, fixed amount off, BOGO or free shipping, that online stores use to drive sales.

A distributed ledger for provenance is a shared, tamper-evident record, often a blockchain, of where a product and its materials come from.

Drop-shipping data standards are agreed rules for the format, fields and update rhythm of the product, price and stock data a supplier sends to a retailer.

Dynamic creative optimization (DCO) is ad technology that assembles each ad from a template and a product feed, choosing images, copy and prices per viewer.

Dynamic pricing is an e-commerce strategy where product prices are adjusted in real-time based on market demand, competitor pricing, and other factors, often using PIM data.

Dynamic product content is product information that changes automatically by context, such as channel, language, customer, stock or season, instead of one fixed text for everyone.