E-commerce Dictionary

A product information maturity model is a framework that rates how well a company manages its product data, from scattered spreadsheets to a governed, automated process.

A product information strategy is a plan for how you collect, manage, improve and publish product data so every channel shows correct, complete details.

Product information usability is how easily shoppers can find, read and act on the descriptions, specs and images on a product page.

Product merchandising rules are automated logic applied to product listings to optimize visibility, promotions, and presentation based on defined criteria.

A product recommendation engine is software that suggests relevant products to each shopper based on behavior data and product attributes.

Product scarcity signals are messages on a product page, such as "Only 3 left" or "Limited edition", that tell shoppers a product may sell out.

Product search facets are attribute-based filters, such as brand, size, color and price, that let shoppers narrow ecommerce search and category results step by step.

Product content performance metrics are the KPIs, such as product page conversion rate, add-to-cart rate and return rate, that show whether product content drives sales.

Ecommerce promotions are time-limited offers, such as discounts, coupon codes, free shipping or bundles, that give online shoppers a reason to buy now.

Rich snippets for ecommerce are search results that show extra product details, such as price, availability and star rating, pulled from structured data on the product page.

Upselling encourages a customer to buy a more expensive model, upgrade or premium version of the product they are already considering.